By now, you've caught on to your favorite grocery store's tricks of the trade: "loss leaders" (inexpensive but commonly used items that may lose money per unit placed at the rear of store), "end caps" (displays of goods at the isle ends), and, of course, "presentation islands" (free sample food displays ready for your "testing").
All strategies devised to encourage us to travel through the store in a pre-defined manner, "experiencing" as many isles as possible - and parting with just as much cash. But did you know that the perimeter of the store is where you will almost always find the healthiest foods? Vegetables, dairy goods, fresh fruits, protein...
But why? Because of the stacking, cooling, and irrigation (vegetable showers) requirements, the center store isles are inhospitable, inefficient, and expensive places to place fresh products.
Long, wide isles that don't require electricity, cooling, or water lines can be maximized with products that come in neatly stacking boxes or bags. And how many healthy foods can sit on a shelf in a reseal able bag for up to 24 months?
Few.....
Visit The Pace Club's official website
Explainer: Grocery Story
